New Arrivals!

Maximise your strength training and build serious grip power with the THICK GRIP D-Row/Stirrup Handle. Featuring an impressive 38mm or 50mm grip, t...

The NEO Tricep Grip Cable Attachment is designed to recruit better tricep activation, targeting all three heads of the triceps for a more defined a...

The NEO Bicep Curl Cable Attachment will help you target your biceps more effectively by eliminating momentum and forcing strict form, leading to g...

The versatile design of the NEO Lat Pull/Row Cable Attachment lets you switch between lat pulldowns and rows for a complete upper-body workout. Wit...

Compared to the NEO Reverse Close-Grip, the NEO Close Grip promotes a more natural wrist position, ideal for heavier lifts and peak contraction. NE...

The NEO Reverse Close-Grip Pull/Row Attachment takes it to the next level; the close-grip, reverse design targets your lower lats, biceps, and fore...

Take your strength training to the next level with the ERGO Rotating Stirrup Handles. Designed for versatility and comfort, these handles are the i...

The ERGO V Handle Row/Pull Down Cable Attachment is the ultimate addition to any cable machine, designed to enhance your strength training experien...

Whether you're working on strength, size, or definition, the ERGO Bicep Curl Cable Attachment helps you unlock your potential with every rep. Perfe...

Unleash the full potential of your arm training with the ERGO (Dual-Grip) Tricep Cable Attachment. Designed for precision, comfort, and versatility...

Ideal for exercises like lat pulldowns, seated rows, and high pulls, the ERGO Neutral Cable Attachment ensures every rep is smooth, effective, and ...

Whether perfecting your lat pulldowns or mastering rows, the ERGO Wide Dual-Grip Row/Pull Down Cable Attachment will become your go-to for serious ...

Jordan's NEW Adjustable FID Bench (Flat/ Incline / Decline all-in-one) promises to be your new favourite lifting partner. Supportive with 60mm thic...

This plate loaded Belt Squat is engineered to enhance leg and hip strength while maintaining a vertical spine, reducing stress on the back. Its des...

The Viking Press is designed to target the shoulders, triceps, and upper chest with a unique overhead pressing motion. This machine is perfect for ...

Organise your gym balls more easily with this sleek 3-ball Gym Ball Rack — perfect for any training zone. Space-saving storage for up to 3 gym bal...

Take your strength training to the next level with our Weight Lifting Straps, designed to improve grip, reduce fatigue, and help you lift with conf...

Maximise your lifting power with our Weight Lifting Hooks – the perfect tool to support heavy lifts when grip strength starts to limit performance....

Take your upper body training to the next level with our Tricep Strap Attachment – a versatile, gym-floor essential designed for targeted tricep, s...

Our Thick V-Handle Attachment is a staple for back day. Used primarily for pulling exercises like seated rows and lat pulldowns, its V-shaped desig...

Designed with a softer, more forgiving surface for light massage and gentle post-workout care. Our Recovery Foam Roller is perfect for rest days, c...

Engineered for strength and performance, the Jordan Olympic Cambered Bar is designed to challenge lifters while providing superior joint comfort an...

Built for experienced users and those who need serious muscle release. This Deep Tissue Foam Roller features a firm, high-density, highly textured ...

Our Coloured Rubber Calibrated Competition Weight Plates just got upgraded. Now featuring a bevelled lip to make picking up these plates much faste...