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Introducing the Primal Performance Series Curved Treadmill, a revolutionary fitness machine that's designed to maximise your workouts. Its unique c...

New for 2022 is the Pro Series. It is a smooth, extremely durable, commercial recumbent bike in black with a blue LED monitor. Durable, comfortabl...

Durable, comfortable, and smooth are all qualities of the Primal Pro Series Upright Bike. Easy adjustments, bright LED screens, a turbo cooling fan...

Unique rubber gripped base Sold in pairs Designed to handle high impact drops - protecting your equipment

Heavy-duty freestanding punchbag for gyms or homes Designed for frequent use, with a special formulation foam base Stronger and more resilient ba...

123kg Weight stacks 1:1 Weight Stack Ratio on pulldown and low row, 2:1 on all others Height adjustable low cable row & lat pulldown seats (o...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

The Stealth Saftey Straps are full commercial straps and are designed to fit the Stealth Full Rack. The safety straps are perfect for spotting use...

Features: Store your Olympic weight plates safely and organised Heavy-duty lockable castor wheels Easy to move Dimensions 74 × 65.4 × 120.5 cm

The Primal Strength Yoke Rack is the perfect solution for Strongman competitions or for anyone looking for an all-in-one rack solution. Featuring ...

The Primal Strength PT POD is an industry-leading, unique POD with multi-functional usage options including: dual commercial power racks, and cent...

Work your core and take your one armed rows to the next level using our Warhammer Rotating Handle attachment. The efficient design helps maximise t...

The Primal Strength Light Commercial Squat Rack is made from 75x75x3mm box steel and comes with: Premium J-hooks with Rubber Inserts Oversized Sa...

The Pro Series Double Handle Lat Bar Attachment is 1 of 7 Primal accessories and is a must have for any gym, PT studio or sports facility. The dou...

123kg Weight stacks 1:1 Weight Stack Ratio on pulldown and low row, 2:1 on all others Height adjustable low cable row & lat pulldown seats (on...

Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle EZ Barbells are extremely heavy duty and have a sophisticated end-cap d...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

The Primal Strength Commercial Olympic Decline Bench is a heavy-duty, multi-angle Olympic decline bench. Designed with unrivalled ergonomics, users...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensive...