All Products

Primal Strength Anti-Burst Slam Balls are designed to be used to improve core strength. The heavy duty, anti-burst Slam Ball has a thick rubber...

The Primal Strength Rubber Hex Dumbbells are available in pairs in sizes 1-50kg. The dumbbells have been beautifully designed to ensure that they n...

Specifications: The discs come in a weight range of: 5kg, 10kg, 15kg, 20kg, 25kg. The discs have a full 2-year commercial warranty. The Primal St...

The Pro Series Coloured Bumpers are our bestselling Olympic disc. The bumpers are aesthetically superb and will add to the look of any premium gym...

Experience quality and durability with PRIMAL Performance Series PVC Hex Dumbbells. Crafted from ultra-hard PVC, these dumbbells are designed to p...

The Stealth Commercial Fitness Premium Rubber Olympic Discs are extremely heavy duty and have a unique, tri-grip design. The discs are aestheticall...

Natural Rubber Olympic-Training Bumper Plates Brushed-Steel, Rounded-Centre 50mm Holes Rated to 2% Tolerance of Displayed Weight Range from 5 to ...

Heavy-Duty Power Bands Four Sizes; 15mm, 22mm, 32mm, 45mm Colour-Coded, Premium, Layered-Latex Rubber Designed for Stretching, Strength & Pow...

Introducing our high-quality barbell collars designed to securely lock Olympic bars in place during intense workouts. Engineered to fit Primal Olym...

Primal Strength Wall Balls are manufactured to commercial gym grade and provide the perfect conditioning tool for a range of athletes. They can be...

The Primal Strength Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and...

The Primal Pro Series Cast Kettlebells are widely regarded as the best premium-cast kettlebells available. The kettlebells are a must have item fo...

The Primal Strength 7ft Black Bar is 400kg-rated bar with 50mm Olympic ends. The bar is an ideal entry level bar for PT studios and home gyms. The ...

Performance Series Commercial Fitness Mat Multi-Purpose Mat Ideal for Studios, Gyms or Home Use Space Saving Size with Eyelets for Easy Storage W...

Primal Performance Series Double Handle Medicine Balls are perfect for any gym , sports team or training environment. The premium design includes ...

This Primal Strength AbMat is a simple Ab mat that allows athletes to perform effective sit-ups and crunches all while reducing discomfort and sus...

  Flat to Incline bench Adjustable to 5 positions Integrated handles and wheels Max loading 250KG Introducing the PRIMAL® Strength V3 Home Bench ...

Storage Bench Bundle Includes: - Storage Bench 2 x 25kg Dumbbells 18kg Adjustable Kettlebell Mini Foam Roller 9m 9kg Battlerope (38mm thickness)...

Primal Personal Series Cast Iron Olympic Weight Plate *Sold in singles*

Primal Strength Commercial Hex Dumbbell Set with Two Tier Dumbbell Rack and PVC Floor Mat is perfect for any PT Studio or home space. The set incl...

The Stealth Commercial Fitness Ionised Black Olympic EZ bar is a heavy duty curl bar engineered using brass bush bearings which not only prolong th...

Available in four strength from 100lb (45kg) – 200lbs (91kg) Each band is 14″ (35.5cm) in length and 8cm width. Comfortable Elasticised Fabric No...