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The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

The Primal Strength Wall Mounted Rope Anchor is the perfect fixing point for any functional area. Simply fix the mount to any solid wall or wood u...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Commercial Olympic Incline Bench is a heavy-duty incline Olympic bench with multile seat heights. Perfect for any gym or perfro...

The Stealth Commercial Fitness 10-Pair Dumbbell Rack is 1 of 8 storage racks in the Primal Strength Stealth storage range. The heavy-duty rack has ...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Integrated Commercial Platform has been engineered with an extremely durable yet smooth 30mm hardwood centre. Our wood is engraved and varnish...

  The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-...

The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-ca...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

Ergonomically shaped cable attachment grip handles Comfortable hand-grip angle enhancing focus on muscle isolation 10mm thick steel handle Covered...

Solid rubber squat ramp, ideal for elevating heels while performing squat exercises Line-markings make for easy monitoring of mobility progression...

Sold Individually  Contoured chamfered edgings and grip handles with double knurling on the inner and outer plate edges for easier handling and b...

Built to IPF Specification with a 600kg Weight Capacity Adjustable Height of Safety Spotters & Bar Holders Metal Commercial-Grade Pop-Pins for...

Crafted for intense workouts Anti slip design Designed for versatility Primal's new lifting accessories are a game-changer for strength traini...

Storage Rack Sold Separately  Premium Cast Polyurethane Finish Hardened Stainless Steel Handles 3D Primal Logo and Numbering 10 Bar set includ...

Storage Rack Sold Separately  Premium Cast Polyurethane Finish Hardened Stainless Steel Handles 3D Primal Logo and Numbering 10 Bar set includ...

Premium Cast Polyurethane Finish 50mm Hole Diameter for Olympic Barbells 3D Primal Logo and Numbering Tri-Grip Handles for Easy Handling Brushed ...

Crafted with precision Sturdy and secure grip Comfortable for use with ease Sold as a pair Primal's new lifting accessories are a game-changer f...

Built for commercial gyms Durable urethane construction for longevity Maintains appearance without chipping or marks Competition standard dimensi...

Introducing the Primal Performance Series 3-in-1 Soft Plyo Box, offering three adjustable height options, making it perfect for diverse plyometric...

Innovative three-wheel design for superior stability and smooth movement on any terrain. Eight levels of customisable magnetic resistance for tai...

Dual weight levers along with roller band pegs allow total adjustment of the resistance curve. Adjustable angle backrest. Height adjustable handl...