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Introducing the Primal Performance Series Angled Hack Squat – an embodiment of strength and innovation. With 4 extended bullhorns, it redefines loa...

5-30kg set ( 2x5kg , 2x10kg, 2x15kg, 2x20kg , 2x25kg and 2x30kg) Made from Ultra hard PVC for durability Chrome Ergo handle

3mm Laser Cut Steel Frames Electro-Powder Coated in Matte Black Laser Cut Frame Shrouds Double Stitched “Customisable” Pad Covers Urethane Injecti...

Ergonomically designed to isolate the lats High density foam seat pad. Full height foot platform. High Quality heavy gauge steel frame. Super smo...

Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut...

Multi-Grip Handles Angled foot platforms stabilize user and engage core muscles Gas Sprung Adjustable Angle Chest Support Multi-Adjustable Seat 1...

The PRIMAL Pro Series Belt Squat provides an alternative to traditional back squats. Deigned by experts for commercial gyms it has been created wit...

There are several keys areas that define a well-designed treadmill. All Pro Series models offer comfortable belts and cushioning systems, convenien...

Introducing the Primal Performance Series Curved Treadmill, a revolutionary fitness machine that's designed to maximise your workouts. Its unique c...

New for 2022 is the Pro Series. It is a smooth, extremely durable, commercial recumbent bike in black with a blue LED monitor. Durable, comfortabl...

Durable, comfortable, and smooth are all qualities of the Primal Pro Series Upright Bike. Easy adjustments, bright LED screens, a turbo cooling fan...

Unique rubber gripped base Sold in pairs Designed to handle high impact drops - protecting your equipment

Heavy-duty freestanding punchbag for gyms or homes Designed for frequent use, with a special formulation foam base Stronger and more resilient ba...

This heavy duty Primal Pro Series Commercial Fitness Kettlebell Rack is backed with a 2-year commercial warranty and has a capacity of 350kg. 2-ti...

123kg Weight stacks 1:1 Weight Stack Ratio on pulldown and low row, 2:1 on all others Height adjustable low cable row & lat pulldown seats (o...

123kg Weight stacks 1:1 Weight Stack Ratio on pulldown and low row, 2:1 on all others Height adjustable low cable row & lat pulldown seats (on...

50cm by 50cm Lengths with 25cm Width Slopes from 20mm to the Ground to Ensure no Trip hazard Black EPDM Top Layer Bonds to Floor to Create Perfec...

100cm by 25cm Width Edge Slopes from 40mm to the Ground to Ensure No Trip Hazard Black EPDM Top Layer Bonds to Floor to Create Perfect Finish Per...

  Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel F...

Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel F...

  Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel F...

 For use with the Primal Strength Monster Series Half Rack and Primal Strength Monster Series Power Rack Weight (kg) 153.0 Packing size (cm) ...

Dual Lever loading system keeps tension on the muscle through the whole repetition. Width adjustable, free-floating rotating handles on a precisio...