5% Discount Code Exclusions

The Primal Strength 'Linda' 15kg Dual Bar has been engineered to be used as a multi-purpose Olympic bar. Aptly named Linda, after the Linda WOD an...

The Primal Strength 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impac...

WORLD EXCLUSIVE! THE FIRST EVER BAR DESIGNED FOR HIP THRUSTS! Each time starting with legs straight, roll bar over knees into position, then be...

Re-engineered to give even more training variety and with a sleek new look, the Primal Strength V2 Belt Squat is designed to allow users to perfo...

The Primal Strength Commercial Platform has been engineered with an extremely durable yet smooth 30mm Hardwood centre. our wood is engraved and va...

21 dumbbells in one compact unit Adjustable from 5kg up to 34kg 5kg/10lbs 5.65kg/12.5lbs 6.65kg/15lbs 9kg/20lbs 10.15kg/22.5lbs 11.15kg/25lbs 13....

Designed for comfort and ease of use Crafted with reinforced stitching Sold as a pair Primal's new lifting accessories are a game-changer for st...

Compact Hex Storage Rack Holds up to 6 Pairs (1-15kg Range) Gloss Black Finish *Hex Dumbbells sold separately and are not supplied with rack

Minimum order quantity - 6 Tiles The Primal Strength 40mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is ma...

The Primal Strength Kevlar Sandbags have been designed with the toughest workouts in mind. Coated in Kevlar fibre they will withstand the rough ...

The Primal Performance Series Open Trap Bar is designed to provide maximum versatility and ease of use. The open-sided structure gives users easy a...

The Primal Pro Series Light Commercial 45 Degree Leg Press provides users with a 45 degree angle leg press machine, with the addition of optional a...

The Commercial Olympic Bench with Spotters and Platform has been engineered for power lifters and IPF style competitions. It truly is the ultimate...

Introducing the Pro Series Deep Dish Olympic Plate Set – a tribute to the timeless "Old School Classic" design while delivering modern durability a...

The Primal Pro Series Plate Loaded Leg Extension & Prone Leg Curl machine is the perfect addition to your gym. This plate loaded machine bench...

Includes: Lat Pulldown and Low Row positions, Dip Handle, Landmine attachment, J-Hooks and Olympic Plate Storage pins Max loading 250KG   Wei...

Comfortable starting position for overhead lifts Adjustable height position and integrated 2inch weight pins Easier plate loading from a safe hei...

The Bench Buddy automatically sets your body in the anatomically correct position to enable you to maximise every set and rep of every chest workou...

Features: Lat Pull Down Bar Color - Black

The Primal Strength 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impac...

The Monster System Leg Press Attachment is suitable for any user height. Simply rack and re-rack the leg press at any of the Smith Machine height ...

he Primal Strength Monster Squats Stands are our full commercial, heavy-duty squat stands. Designed for gyms and performance centres the 75mm box ...